/ Art Direction + Copy

“What’s big, Sweetie?”

It would take a larger-than-life figure to get dog owners to switch from harmful collars to harmless harnesses. Luckily, I know just the person for the job.

With the “Walk ‘Em Like A Dog” campaign, Chewy can catapult underground icon Saucy Santana and dog harnesses to super-stardom.

There’s only one person on the internet with enough charisma to convince anyone to use a dog harness. You may not know him yet, but he’s truly unforgettable.

Meet Saucy Santana

  • Rapper

  • Entertainer

  • Media mogul

  • Shapeshifting enigma