/ Design + Art Direction + Video
Taking streetwear digital
PURPLE is a luxury streetwear brand that pushes the envelope without sacrificing quality. They have a unique position in the fashion industry, and as their Senior Digital Designer, I sought out to create assets for their website, social media, paid advertising, email, retail stores, and merchandise that’s as distinctive as the brand itself.
Web
Event Flyers
PURPLE x Crown Royal Capsule Collection
Friends of PURPLE IG Story
Video
Paid Media
Email Redesign
Header & Hero Image
A simple header and no copy over the hero image,
allowing PURPLE’s luxe imagery to tell the story.
Copy
Large, simple body copy that emphasizes the most important details. Tight leading as a graphic representation of PURPLE’s signature product — the skinny jean.
Product Focus
Showcasing featured products through flatshots,
on-figure imagery, and campaign photos.
E-mail Examples
Art Direction - E-Comm Product Images
Instagram Feed
